The challenge
Premium lighting loses value when it is presented like a generic product catalogue instead of a designed object in a considered space.
Editorial commerce website
Lumora Lighting
A product story becomes editorial, tactile and unmistakably premium.
Project snapshot
A commerce and brand experience built around art direction, spatial typography and product photography, giving the lighting collection room to feel considered rather than catalogued.
Designed output
A distinctive digital direction that connects brand story, product detail and discovery.
The response
I used editorial typography, large product photography and an architectural page rhythm to connect the brand story with product discovery.
The designed outcome
The direction gives the collection a distinctive environment and makes the business feel more established before the customer reaches a product page.
The choices that hold the direction together.
Let photography carry the product value
Use typography as part of the art direction
Reduce conventional ecommerce chrome
Connect brand history with product exploration
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